The Biggest Mistake People Make When Starting a Christmas Lighting Business (And How to Avoid It)

Jeff Jerina • May 27, 2025

Every year around the Summer and Fall, I see the same thing happen…

People get inspired to start a Christmas lighting business—as either a full-time gig or as a seasonal side hustle—and they jump in headfirst.

They buy some lights, maybe watch a few
YouTube Christmas lighting tutorials, print some flyers, and start knocking on doors.


And then… reality hits...

They undercharge for their jobs.
They mess up installs.
They waste money on the wrong materials.
They get overwhelmed with how fast the season moves and how much they didn’t plan for it.


Here’s the deal: starting a Christmas light business is an amazing opportunity—but only if you do it right. And that means getting the right Christmas light training from someone who’s actually done it successfully… not just guessed their way through it.


Why Most New Christmas Light Installers Burn Out Fast

Initially, it’s easy to think hanging lights is simple. But if you've ever actually done a full install—or tried to price a Christmas lighting job, manage materials, or scale up quickly—you know there's a lot more to it than meets the eye.


Here’s what I’ve seen over and over:

  • People lose money because they guess their pricing
  • They waste hours running to some big hardware store mid-job
  • They end up frustrated with picky customers
  • They take on too much too fast and burn out by December
  • They give up before they ever really get going


Most of these issues could be avoided if they had just taken the time to learn from someone who’s already been there.


Learn From Someone Who’s Been in the Trenches for 20+ Years

If you want to avoid those mistakes—and actually build a Christmas light business that’s profitable, efficient, and sustainable—you need to learn from someone who’s been there and done that.


That’s exactly why our Founder and CEO Jeff Jerina created the Christmas Lights for Profit® Christmas Light training course. Jeff has owned and operated several businesses including Christmas Lights by Design a professional Christmas lighting business for over 25 years. Early on, he'll tell you that he struggled in his Christmas lighting business because he didn't have anyone to teach him how to run the business, price jobs, the best type of Christmas lights to use, and how to install the Christmas lights the safest and most efficient way.  Luckily, he was able to learn how to run a thriving Christmas lighting business through trial and error, a lot of hard work, and time. Yet, as great as the Christmas lighting business is now, I (Jeff) wished had someone that would have shown what to do, better yet I wished I had some sort of Christmas light training from the very beginning. This would have saved me a lot of wasted time, frustration, and money.


This is why I say that getting Christmas light training as soon as you can (preferably before you start your Christmas light business or if you want to expand your existing service business) isn’t some theory or guesswork—it’s field-tested (by me and our Christmas Light Training students), real-world experience that you can apply immediately.


Don’t Skip This: Watch the Free Webinar First

If you're still on the fence about starting a Christmas lighting business, I have a FREE Christmas Light webinar that you can watch on demand. That means as soon as you signup to watch the webinar, you are able to watch it. In it, I walk you through the amazing benefits of starting and owning a Christmas lights business, some of the common pain points or thoughts you may have, my personal experience, what it takes to succeed in the Christmas lighting industry—and how to know if it’s the right fit for you.


Whether you’re brand new or already a few seasons in, you’ll walk away with clarity, direction, and a better understanding of what it takes to win in the Christmas lighting business.


🎥 Watch the FREE webinar here https://www.christmaslightsdesign.com/webinar


What Makes Christmas Lights for Profit Different?

There are a lot of “so-called training” videos out there, but most are surface-level at best. What my team and I have created with Christmas Lights for Profit is a full, all-in-one program that shows you everything from A to Z. I like to call it The Christmas Lighting Business in a Box (okay, I admit that sounds cheesy):


  • How to price jobs with confidence
  • What materials and tools you actually need
  • How to land your first 5–10 paying customers fast
  • Customizable contract forms and estimate worksheets
  • How to stay safe, stay legal, and stay profitable
  • How to install all types of Christmas light jobs
  • How to remove Christmas lights
  • How to market your business to new customers
  • How to scale your business if you want to grow it beyond just you
  • and so much more...


This is without a doubt, the training I wish I had when I first started.

It would’ve saved me so much time, stress, and money.


👉 Check out Christmas Lights for Profit here https://www.christmaslightsdesign.com/installtraining


Final Thoughts

If you’re serious about learning how to start a Christmas lighting business, do yourself a favor: get trained the right way. The opportunity is there—you just need the right roadmap.


Don’t wing it.


Don’t piece it together from random online forums.


And please don’t learn everything the hard (and expensive) way (which painfully was the way that I learned it 25 years ago).


Instead, learn from someone who’s already built what you’re trying to build—and has helped others do the same.


Start with the webinar if you're curious. See if it’s a good fit. And if it is, go all in with our Christmas Lights for Profit Course (we have 3 to choose from, Basic, Advanced, and PRO courses)... But if you want to give yourself the best, quickest, and easiest roadmap to success I highly recommend you enroll in the Christmas Lights for Profit PRO Christmas Light Training Course.


🎥 Click here to watch the free webinar
https://www.christmaslightsdesign.com/webinar


🎯
Enroll in the training
https://www.christmaslightsdesign.com/installtraining



Ready to Get Started?

Don’t wait until October to start planning. The time to build your Christmas lighting business is now. With our Christmas Lights for Profit® training course and business coaching, you’ll be equipped with all the tools you need to succeed. Register for our Christmas light training today and take the first step toward turning your Christmas lighting business dreams into a reality.


Contact Us Today!


Get ready to light up your home this Christmas!


If you’re a homeowner in any of the following areas: Rockwall, Fate, Wylie, Sachse, Rowlett, Parker, Murphy, Greenville, Longview, Tyler, Richardson, Denton, Argyle, Carrollton, or Heath, reach out to us here at Christmas Lights by Design today.


Don’t wait—our schedule fills up quickly during the holiday season. Call us now to schedule your free consultation and get started on your stunning Christmas light display. Let us help you create cherished memories this holiday season with a beautifully decorated home!


Call Christmas Lights by Design today at 469-569-9246 or visit our contact page at www.ChristmasLightsDesign.com/Contact to book your FREE consultation!

Make this holiday season the brightest yet with Christmas Lights by Design!



READY TO TAKE THE FIRST STEP?


If you're interested in learning how to install Christmas lights or how to start a Christmas lights business, visit our Christmas Light Training page at:



If you're interested in having Christmas lights installed on your home or business, please send us a quick message on our contact page to START:


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